titus keate home pre-production producing a film opening study notes and more
Stuart's Reception Theory suggests that media texts are encoded and decoded. The producer of a text encodes messages and values into their work and the reader decodes them in one of four ways;
Preferred reading ~ the reading matches the producer's intent.
Negotiated reading ~ the reader can see both readings and lays between.
Opposition reading ~ the reader disagree's with the text.
Aberrant reading ~ the reader doesn't understand the content.
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Stuart Hall and his Reception Theory
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Semiotics is the scientific study of signs
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Iconic
Symbolic
Indexical
Semiotics with Ferdinand de Saussure & C.S Peirce
Tzvetan Todorov nararctive theory
he talked abut story structure
David Buckingham nararctive theory
he suggested that as soon as something is mediated it is presented from a certain perspective and such cannot be trusted 🤖🤖🤖
Claude Lévi-Strauss Binary
He belived in binary oposition is a staple of narrative, thurthomore he belived that one oposite cannot exist without it's counterpart. Kinda deep.
Vladimir Propp B
Vladimir Propp was a folklorist researcher interested in the relationship between characters and narrative . Propp argued that stories are character driven and that plots develop from the decisions and actions of characters and how they function in a story. ~ www.bbc.co.uk
roland barthes Smoking is cool
awswa
roland barthes Smoking is cool
D - Diversion
I - Personal Identity
P - Personal Relationships
S - Surveillance